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Friday, September 10, 2010

Intro to Marketing Seminar by Rod McNealy '72

The Office of Career Services at Princeton and the Princeton Area Alumni Association are proud to present the following program for alumni and students:

"Introduction to Marketing" by Rod Rod McNealy '72
(principal, McNealy Advanced Communications)
Date: Saturday, October 2nd
Time: 9am-4pm
Location:Robertson Bowl 001 (the Woodrow Wilson Building)
Princeton University Campus
Notes: Lunch and course materials provided!
Reservations and advanced payment required.

***A valuable educational event for alumni who are interested in marketing and/or plan on interacting with marketing organizations in the future.***

Learning Objectives: · Define what is marketing and understand why it is the engine driving all business strategy today.
· Describe the role of Marketing. · Comprehend and apply core marketing concepts (6 P's, 5 C's application) to analyze a range of marketing problems
· Understand Insights and Ideas - Key elements to Brand Marketing Communication.
· Identify Marketing Management tasks (Buying Process, Market Map, Benefit Ladder) and understand how marketing fits into the organizational environment.
· Build knowledge of key marketing concepts - Marketing Segmentation - Targeting, New Products, Line Extensions, Product Positioning and Brands versus Products.

Please pay by Paypal by Sept. 30, 2010 to reserve your spot.

Select your Seminar Option

Need to pay your dues to receive the discounted price? Click

Questions? Contact Cheryl Rowe-Rendleman ’81 at

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